Conference Program
Tuesday, March 14
08:00 – 08:30
Conference Opening
08:30 – 10:00
Conversations of self-development in design and revolutions in the minds of the early 20s
Alex Larkins, project manager in Pixels
How to be a graphic designer and not to lose your soul. Alex will share his experience about the process of becoming a professional, career ups and downs, and searching for personal style and approach. Also, there will be a conversation of controversial points in the whole conception of design, such as: what if it is not such a hot replica, but a decree of nature?
10:15–11:30
Morning workshop
Sarah Lewin, creative director in DD agency
Lettering workshop with guru of pens, brushes, colapens, bamboo dip pens, and other instruments. Sarah will introduce you to different styles of writing and show you how to create your own handmade lettering tools.
11:30 – 12:30
Lunch
Our news
    Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
    Front matter, or preliminaries, is the first section of a book and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed or printed, on either display pages or blank pages.
    Simplicity
    When the view of an image is influenced by the lights.
    Complexity
    Visual communication takes place through pictures, graphs, and charts.
    Efficiency
    The view of images in the critical perspective.
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    • Concept
      Visual communication takes place through pictures, graphs, and charts, as well as through signs, signals, and symbols. It may be used either independently or as an adjunct to other methods.
    • Research
      Symbolization is an important definition for this perspective. The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc. are the symbolization of the image.
    • Marketing
      The view of images in the critical perspective is when the viewers criticize the images, and the critiques have been made in the interest of the society, although it’s an individual perspective nevertheless.
    Maureen Zehring
    How to write headlines that actually work?
    A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors.
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